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Technology That Answers to You

Viktor Stojanov 5 min read
#technology #attention #design

A tool used to be a settled thing. Once a hammer was yours, the sale was over: it answered to no one else, it stayed the hammer you bought, and it never told anyone how you used it. Software broke every part of that. It stays in its maker’s hands, so the tool you chose can quietly become a different one by next year. It watches you use it, and turns what it learns into a product it sells you again at full price. And it was never really sold at all: you bought a license, permission to use something that stays theirs, on terms they can rewrite.

The rewritten deal is usually the same one: the software takes something from you and sells it. Your attention, your hours, your data, and often your quiet sense that you are already enough. It arrives dressed as freedom. Endless feeds, endless options, endless prompts to become a better version of yourself. The endlessness is the part that wears you down, because a life of unlimited possibility is not liberating, it is exhausting, and most software is engineered to keep that pressure on.

I build software for a living, and I have spent years on the other side of this, shipping the features that were supposed to move the metrics. Now I build my own apps, and help other people build theirs, by a different standard, and the reason is larger than taste. Tools are how humanity moves forward, every advance we ever made arrived as one, and a tool that takes more from you than it gives has dropped out of that lineage, whatever its metrics say. What follows are five tests a tool either passes or fails.

A tool should never profit from your loss

The test is not whether a tool wants some of the same things you do. Social media and you both want you close to your friends, and it does put them in front of you. The trouble is that it earns its keep when you stay, and staying is the very thing that pulls you away from the people it promised to connect you with. A tool that answers to you is one whose wins are never paid for by your losses, so that the more it succeeds, the better off you are.

A tool is only useful if it gets used

A tool nobody opens helps no one, no matter how principled its design. Useful means used. The purest method in the world teaches nothing if nobody shows up for it, and pretending otherwise is not principle, it is hubris. Whole companies die of it, refusing to adapt, calling the refusal integrity, until the impact they were built for passes to someone who felt no such restraint. So being genuinely worth opening, even enjoyable, is not a corruption of good design, it is a requirement of it. The line is purpose: pull that carries you to what you came for is craft, pull past that point is appetite. How hard a tool pulls at you is a choice its makers make, and making that choice well is the whole job.

A tool does its job, then lets you go

Every tool exists for a purpose, and the honest measure is how well it serves that purpose, not how many minutes it can hold you. There should be a natural point where you are done: you open it, you get what you came for, you leave, and nothing about the design fights you on the way out. It should be glad when that happens quickly. Even its nudges should obey this. Streaks and reminders help most on the days your own drive runs thin, bridging you to the thing you already wanted to do; turned the other way they become a leash, and a quiet week is met with guilt. If a tool needs you to linger past your own benefit, its interests and yours have quietly come apart.

A tool shows you what you chose to see

Everything a tool shows you is a decision someone made: the number on the summary, the order of the list, the moment a notification lands. Those decisions should be aimed at your next real choice, not your continued attention. Often that means showing less. Flatten sleep or training into a single score and you will chase the score; a range, a direction, a floor you are clearing guides the decision and lets you move on, with the precision kept for the rare moment it would change what you do. What matters is that the selection is legible and that you chose it. Hand it to a system tuned for its own ends and it will serve those ends, patiently, for as long as you let it.

A tool should know as little about you as it can

You cannot be fully honest with someone listening. Picture a stranger in the room every time you talk to the people closest to you, and how carefully you would start to speak. Most software is that stranger, and in return for your trust it offers a promise, which lasts exactly as long as the company does and not a day past the sale. The only protection that never rests on a promise is ignorance by design: what a tool never learned, it can never lose, sell, or be made to hand over.

So that is what I am building toward, and what I will hold my own apps to in public, including the places they fall short of it today. I would rather spend my years making the kind of software that gives a life back than the kind that quietly takes it. Technology does not have to be something that happens to you. It can be something that answers to you.

Viktor Stojanov

Head of Engineering at Babbel, writing about engineering leadership in the AI-native era. Builds small Flutter products under Stojanov Ventures.

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